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ATTRACTING A PARTNER: WHAT WOMEN LOOK FOR IN MEN

The choice of a sexual partner is still determined very much by evolutionary patterns whereby women first looked for mates who could be relied upon. For that reason, physical appearance appears to be less important to women than personal qualities.

Age is also not such an important factor in a woman’s choice of a man. Unlike men, who have a tendency to look for younger women, women can be attracted to men of all age groups.

Personality Confidence, assertiveness, independence and dominance tend to be found appealing, as are reliability and faithfulness, and qualities that suggest warmth, intimacy and attentiveness. Men who try to get on with women and talk freely and openly about what interests them, and use a soothing voice, are more successful with women.

Prowess Men who are successful at work or sports, and have the visible proofs, are more likely than less able men to attract women.

Physical qualities A man who is fit and healthy, with a fairly lean, well-muscled body that is not weedy, and who may have some surprising feminine characteristic such as long eyelashes, is considered more attractive than a stereotyped muscle man. Women prefer men taller than themselves.

Personal characteristics Attractive features to women are a body cleansed of the sweat of the day and free of body odour; a genital area whose scent is not too pungent; well-cared-for hands; well-washed feet, and a clean pair of socks daily; clean hair; a face that is clean-shaven or with a shapely beard, and without a rash.

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